We need to discuss our marketing strategy .
Where should we start ?
Let’s start with our target market segment .
Okay. Who is our target market ?
I believe we should target middle-class males , ages 18-25 .
I think this is a good target market for our product .
Let’s discuss the four P’s .
You mean Price , Promotion , Product , and Place ?
Yes. What do you think our price should be ?
I think we should lean toward the less expensive side .
Do you think $5 is a good price ?
Yes .
What about our promotion ?
We should use TV advertisements and ads on websites .
Good idea . Where should we sell our product ?
We should sell at large supermarkets rather than specialty stores .
Why is that ?
Because our product is inexpensive , so a higher volume will help us have higher profits .
I see .
What about selling online ?
I think we could sell our product on our own website and also affiliate websites .
Good idea .
What sets our product apart from our competition ?
We have additional accessories customers can use that other products don’t have .
That does give us an advantage . I think we have a great marketing strategy .
I think so too .
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